Disney’s U.S. parks to change their pricing for the first time in 60 years

The changes are supposed to make the park more magical, but only at the non-peak times of year.

The Walt Disney Company DIS 0.83% is considering switching to a pricing model based on demand at its U.S. parks.

In the new pricing model, there would be a financial or other incentive for visitors to go to the park off-season, reports the Wall Street Journal. Much like airline prices, tickets to Disney parks would cost more during weekends and around major holidays, and less during the weekdays and low tourist season.

More