Dick Morris: Jeb Bush Can't Win

Candidates with famous names have a built-in advantage at the outset of any race, but their name often turns into a liability as the contest unfolds.

We are seeing this with the latest Pew poll showing Jeb garnering a tiny 4 percent. Hillary, despite her “brand,” sees her own numbers dwindling in the face of Bernie Sanders populist onslaught.

At the start, a famous name comes with a built-in reputation, donor base, and public recognition.

But, as the candidacy matures, voters recognize the ways in which the current candidate falls short of his namesake.

Jeb is criticized for not having his brother George's energy (Trump says Jeb has "low energy"), wit, or even his speech-making ability.

Hillary gets knocked for not being the natural politician that Bill is and for lacking his political instincts.

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